Specialist Glasswork responsive website by Maroon Balloon

 The brief

With an existing website built on the Squarespace platform, Specialist Glasswork came to us for a website evaluation and recommendations for SEO and other improvements. This London-based glass specialist designs and installs bespoke interiors for the likes of Harrods, Conran Design, Virgin Atlantic, QE2, Jude Law, Liam Gallagher and David Walliams, among many other high profile clients.

 The solution

A website audit was carried out and a report returned to the client outlining issues identified and giving recommendations for improvements in SEO, marketing, usability, performance and security. Each recommendation was assigned a high/medium/low priority and a costing; a pick’n’mix list if you like.

The client opted to have every recommendation actioned so that his Squarespace website could be fully optimised (as far as such an ‘off the shelf’ product allows) and its content improved.

Various issues were addressed from SEO metadata and URL structure to styling inconsistencies and slow-loading image assets, and features added like ‘above the fold’ contact info and additional calls to action. The client’s numerous domain names were consolidated and set up in the optimal way for SEO, XML site maps were added and a secure SSL certificate configured – all important things in the eyes of Google.

 The result

After implementing numerous changes, fixes and additions, we replaced the previous site with a fresher, more consistently designed and better performing website. SEO improvements quickly translated into an upturn in visitor statistics and potential customers now find it easier to call or email the business.

Specialist Glasswork were impressed with the clarity of the initial website audit, the quality of the resulting work and the fast turnaround. We have since worked on a new email signature to strengthen their brand and have many more ideas planned for 2017. See owner Didier’s feedback below…

Customer feedback

“Tim was recommended to me from my IT guy and from the start he explained very clearly all that my website required explaining and breaking down all that needed doing with separate cost and urgency. I am so pleased to have him on board and looking forward to having him looking at more ways to improve our presence on the internet. Thank you!”

 Project details

Launch date: February 2017
Project type: Website audit and health check, email signature
Platform: Squarespace
Website URL: www.specialistglasswork.com

Specialist Glasswork responsive website homepage by Maroon Balloon
Specialist Glasswork email signature by Maroon Balloon