Following the success of its sister company Polyhouses‘ website redevelopment, Fordingbridge plc commissioned us to take on the the full overhaul of their main website. This was a big job – 50+ pages, 75 blog posts, 200 canopy and walkway case studies each with their own photo gallery slideshow.
The website needed a more modern feel with interactive engagement to meet the expectations of its varied customer base, which spans the retail, leisure, garden centre and education sectors. That’s as well as meeting the usual best practice usability, accessibility and SEO guidelines of course. The blog and numerous portfolio sections were earmarked to show the most improvement, with strengthened calls to action, so that conversions were increased – more people visiting the site, more clickthroughs to enquiry and contact forms.
As ever the first stage was to tear up the original sitemap and rework pages and sections into a more logical and user friendly structure. Once this was done (with input from SEO experts Fandango Digital) the wireframing process began, where Strohacker Studio became involved. New, image-heavy design layouts were put together and the build began.