The Workshop Company website by Maroon Balloon

 The brief

Having suffered negative experiences with two previous web and graphic design companies, The Workshop Company came to Maroon Balloon for a fresh website rebuild. The Workshop Company provides circus skills workshops for schools, businesses and private events to aid confidence, agility, coordination and team building.

 The solution

Initially time was spent with the client to fully understand requirements, which informed the sitemapping and wireframing process. Due to this early project planning phase, the design and build that followed was a clearly defined, smooth process. The website was built using a customized theme based on the widely used WordPress content management system, with additional functionality added and styling overrides applied where required.

 The result

The end product was a polished website featuring professional photography that the client had commissioned (money well spent), peppered with crucial strong calls to action to encourage visitors to make contact and book workshops.

Following launch of the website, which includes a blog and a handful of photo galleries, we trained the owner in how to update content, ensuring long-term self-sufficiency and sustainability.

With some further SEO improvements and a clear digital marketing plan in place the Workshop Company are already seeing benefits from their investment.

Regular emailers are sent out using the MailChimp and Email Blaster mail management software packages, based on editable templates that we built to compliment the website. The timing of these automated email send outs is carefully selected for optimal open rates, targeted at the most appropriate time of day based on the sector’s typical daily and weekly routines. Again, these campaigns have proved successful in engaging old and new customers, resulting in healthy return on investment.

Customer feedback

“I came to Tim after having had a total disaster with a previous web developer, leaving me pretty stressed an behind scheduled. Tim was a total breath of fresh air to deal with! He took the time with me initially in the planning stages to be sure to get it right. He responded really promptly to all our email communications which made it a totally stress-free process. I’m really happy with the result, I have a lovely looking and functioning website. I wouldn’t hesitate to highly recommend him.”

 Project details

Launch date: November 2016
Project type: Responsive website
Platform: Customized WordPress theme
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