Recently we mentioned we had an exciting announcement lined up for 2024. The time to share that news has come!
We’re pleased to formally announce that we now offer search engine optimization (SEO) and digital marketing services in addition to our well established web design services.
This comes after a year of trials with pilot projects and clients and fine tuning our service offering. Early reports were positive with fantastic results achieved. Sales tripled for an online shop, the phone started ringing for a long-standing client who was struggling to get real results with their previous SEO agency, a London-based B2B company seeing improved search engine rankings, and various other local companies celebrating increased traffic, enquiries and sales.
The idea was really cemented when we attended a three day SEO conference last September, where we realised our SEO expertise was far greater than we’d appreciated. We have added professional SEO auditing tools and search ranking reporting software to our arsenal, and have built a trusted team of digital marketing experts. They are carefully hand-picked to meet Maroon Balloon’s stringent ethos of high quality output, attention to detail and openness and honesty.
Our new venture covers both digital marketing strategy and search engine optimization. It’s critical that both run together, complementing each other. Increasing visitors to your site is great but converting those visits into meaningful enquiries or sales is the important other half. That’s when you begin to see a real return on your investment.
To that end, we now offer SEO audits, rankings reporting, digital marketing strategy, paid and organic social media, email marketing and content writing. Combined with our 25 years experience in website development and design we are perfectly placed to offer the full set of services to existing and new clients alike.
If you are interested in exploring digital marketing options or getting your SEO in order, drop us a message or pick up the phone and we’ll be happy to have a chat.
“Websites promote you 24/7: no employee will do that” – Paul Cookson
What is SEO?
Search engine optimization (SEO) is the practice of optimizing a website and its content to improve its visibility and ranking on search engine results pages (SERPs).
This involves strategies such as keyword research, content optimization, link building and technical improvements to align with search engine algorithms, thereby enhancing a website’s relevance and authority in the eyes of search engines like Google, Bing and Yahoo.
The goal of SEO is to increase organic (ie non-paid) traffic to a website by ensuring it appears higher in search engine rankings for relevant search queries, ultimately driving more quality traffic and potential customers to the site. Find out how we do this on our dedicated SEO Services page.
Do I need SEO for my website?
Yes, implementing SEO for your website is crucial for maximizing online visibility and attracting relevant traffic. Your website is your shop window, and it’s open 24/7. With billions of searches conducted daily, search engines serve as primary entry points to the web.
Without SEO, your website risks being buried in search results, making it challenging for potential customers to find you. Good SEO ensures that your site is optimized to rank higher for relevant queries, driving targeted traffic and potential customers. It’s an essential investment for long-term success online, helping you stay competitive, increase brand awareness and generate valuable leads and conversions.
Why use an agency for SEO services?
Using an agency for SEO services offers numerous benefits. Agencies typically have specialized expertise and resources dedicated to staying up-to-date with the latest SEO trends and best practices, not least Google’s regular algorithm updates (this month being the most recent).
SEO specialists can bring a wealth of experience from working with various clients and industries, allowing for tailored strategies to meet specific business objectives. They can also provide comprehensive SEO solutions, including technical optimizations, content creation, link building and performance tracking, saving time and effort for businesses.
With their insights and analytics, agencies can offer data-driven recommendations and continuously optimize campaigns to achieve higher rankings, increased traffic and better return on investment, ultimately driving business growth.
While it’s possible for someone with general digital marketing knowledge to handle basic SEO tasks, effective SEO services often benefit from the expertise of a specialist. For websites, we’d suggest that an SEO specialist with web development skills and experience. They’d be better positioned to implement SEO recommendations because they understand the technical practicalities within the wider digital marketing landscape and achieve the balance between web design, performance, user experience and security.
Call us on 07766 706049 if you need help with your SEO.
