Bramley Home Furnishings responsive ecommerce website

The brief

Bramley Home approached us for an ecommerce website to replace their previous Shopify online shop which wasn’t proving cost effective or generating enough sales. With this came the requirement for secure and reliable website and email hosting and of course engaging visual design and ease of use.

The solution

Having gathered requirements from the client we thoroughly researched similar online shops and put together a proposal for a new look website that looked fresh and clean, had a simple ordering system and clear, easy to use product sections.

The result

Navigating an online shop is much like a bricks and mortar store – customers need to be feel welcome and find it easy to browse products and sections.

The ecommerce website was therefore set up with various top level shop sections and child categories, with their numerous products able to appear in more than one section. For example, a chair can appear in the Furniture section, the Chairs category, the Vintage category and the Living Room category. This way it is easy for the shopper to find this product – by product type, style or room.

The site design is also clean and intuitive, allowing the potential customer to enjoy the experience, spend longer on the website and ultimately become more likely to make a purchase …or two, or three.

Additional functionality such as coupon codes, stock alerts, product variations (colour, size, material etc) and some clever behind-the-scenes shipping configurations all help towards good user experience (UX).

As is the norm, the website launch was followed by a training session during which the client was shown how to manage products, inventory and sales, and how to update content across the website.

With some tweaks to SEO and some digital marketing and targeted social media campaigns advised, the website is performing nicely.

Customer feedback

“Fabulous!”

Project details

Launch date: July 2017
Project type: eCommerce website
Platform: Customized WordPress theme
Website URL: www.bramleyhome.co.uk

Bramley Home Furnishings mobile friendly ecommerce website